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Did you see at least 80% of shoppers conduct an online research before making a purchase? This demonstrates the value of having a well-designed website by reason without a site, it will be tough for shoppers to find you online. A website not only plays a necessary role in creating more visibility for your business but also helps boost the credibility of your brand. If used in the right manner, it can act as a sales machine for you, bringing in qualified leads and helping you improve the rate of conversions.

Since a badly designed site can kill your business, it is very useful to let an experienced Website Design Company handle this task for you. Only a team of professional designers will understand your business requirements and deliver you an interesting, easy-to-navigate site.

In today’s competing market, if you are not online, you are not in business. Considering the growing number of customers choosing to shop online, website is the essential thing they will look for when dealing with your business. Nowadays, prospects don’t ask for physical address or business cards. They ask for the website address on which they expect to find all the relative information.

These following reasons will useful you understand why a professionally created website is crucial to your business

• It cover You Money in the long term
• A Website Saves you time
• A Website can improve customer Service
• Customers can be kept informed
• A Positive First Impression
• Compatibility With the Latest Mobile Technologies
• A Reliable Design
• More likely to show on Google
• It’s More Affordable Than You Think
• Beautiful High-DPI Retina Optimized Images
• Better Design
• A Faster Design
• Visual properties
• Custom design
• SEO compliance
• Webmaster services
• It’s a platform you own and control
• Easily provide information.

The Internet changes regularly. Advanced technologies, advanced computer code, and a new procedure to draw visitors to your site happen every day. When using an expert web designer, you can be assured that the site is being created with the current technologies and present to the current trends, for optimal success.

Having a website medium you aren’t fixed in who you reach. It’s the World-Wide Web for a reason. Even if you’ve only got one brick-and-mortar shop, you can reach hundreds of people who never would have any other way known that your business is extant. Having a website also gives your business a different platform to sell goods or services. In a world that can sense large and distant recurrently, a website can connect your business with all the corners of the world.

Depending on your target market and how your prospects look your business, a good site can have a significant hit on your business. By hiring one of the reputable website design companies, you can make the first impression count and take your online as well as offline business to the coming level.

There is an open relation between business success and website development. If you are not pay-ing enough thought to the site design, then your business will have to suffer the consequences of it. The site needs to be an impression of your company and it should drive business. From a defined identity to branding, it should regularly engage the visitors.

Prarthana Associates is one of the best Website Design Company in Udaipur, Rajasthan, and also specialize in Digital Marketing, SEO, Social media marketing, app development and Ecommerce Websites. We offer most innovative and creative Web Design Services in India.

Call – 7230004111

Address - 6, Dore Nagar, Near Sevashram Overbridge, Udaipur-313001, (Raj.) INDIA

Visit – Website Design Company in Rajasthan

Mail id - info@prarthanaassociates.in

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Gone are those ads when brands and businesses had a big chunk of their marketing molar kept aside for offline banners and promotional elements. Today, they are spending heavily on digital promotion and ads. The same paradigm shift has led to the introduction and growth of Pay-Per-Click Advertising or PPC Ads. 

PPC Services in India has grown by leaps and bounds, with every digital marketer relying on them for promotion, sales, and branding. But every coin has two sides. If on the one hand, these services are quite beneficial for businesses, they can cost them a fortune if done wrong.

But don’t fret out! If you are new to the world of digital advertising or your existing ad campaigns are not delivering as per your expectations, Prarthana Associates Pvt. Ltd. is here to help. A leading provider of Pay Per Click services in Udaipur and even in Rajasthan, Prarthana Associates holds immense experience in designing and successfully executing a PPC ad campaign.

Here are 5 tricks for a successful and profitable PPC campaign.

1. User Persona

You have a catchy copy with a caption that no one can overlook. Yet, the ad is not performing. Well, the reason is a lack of knowledge of the user persona. Before you run an ad campaign, research your target market. Know who are the people who are willing to purchase your offering. Know their demographics, the device they use to surf the web, their likes, dislikes, and interests. Only when you have a crystal clear understanding of your target market, you can reach them with your ad and influence them to purchase your product/service.

1. Undertake A/B Testing

Don’t rely on just one ad. Make its copy, tweak the target audience, play with the budget, optimize the Ad Show Time and see which of the ads is performing well. When you split the ads and undertake A/B testing, you get to know more about the audience. Once you have the clear know-how of the data, you can spend more on that ad set and leverage it to generate revenue. As a leading provider of PPC Services in Rajasthan, we, at Prarthana Associates Pvt. Ltd., undertake A/B testing for all the ad campaigns that we run, thereby ensuring maximum ROI for our esteemed clientele.

1. Optimizing Landing Page

When it comes to PPC, it’s not just your ad that shoulders the responsibility of generating revenue. Equally responsible is your Landing Page too. The development of a landing page and its optimization is a crucial part of PPC services in India. Thus, many digital marketers ensure that there is a dedicated landing page for each of your ad campaigns. The landing pages are mostly a one-page informative website that entails all the information related to the product and services. In most of the cases, the landing page has a form on its top and at the bottom. On the whole, the landing page should be relevant to the ad, elegant, and boasts of excellent user experience.

1. In-Depth Keyword Research

While the aforementioned points hold true in the case of both the search engine and social media advertisements, this trick is relevant to just the search engine ads. Unless you have done in-depth and comprehensive research on keywords, don’t consider search engine ads. Ask any good provider of PPC Services in India and they would suggest the same. Because search engine ads are based on the pay-per-click model and people landing on your ads from the wrong keyword are enough to ruin your entire ad budget. Apart from the choice of keywords, keep in mind to check the quality score of your ad. Furthermore, using the right keyword match types, optimizing negative keywords, and adjusting bids of your ad could help you fetch relevant and profitable outcomes.

1. Keep Playing with the Ads

Scratching Your Head?! Well, yes, you read it right. As a leading and renowned provider of Pay Per Click Services in Udaipur, this is one thing that we follow and suggest. Keep optimizing your ads for better results. Play with the ad show time, change the audience, tweak it, pause the keywords which are not performing, and adjust the bid on the ads that are performing. Furthermore, play with the geographic locations of your ad. Only when you undertake a comprehensive optimization, you will be able to leverage the true and full potential of your ad.

To Sum Up

Understanding the software and tools related to pay per click advertising is just a few days affair. However, it’s the logic and crystal clear understanding of the ads that matter the most. So keep the aforementioned PPC tricks in mind before running an ad. Or if you are looking for a trustworthy provider of PPC services in Rajasthan, do consider Prarthana Associates Pvt. Ltd. 

Nowadays it's very important for every business to update its website regularly. Whether it’s to update their product offering, change a few photos or graphics, when was the last time your site was updated or redesigned? Those days are gone when you can create a static website and not touch the content for a decade. In order to stay ahead of the design, development, and functionality trends, websites should be redesigned every 3-5 years. We are one of the Best Website Design Company in Udaipur. Like all other things digital, trends and user expectations are constantly changing. Your website is the portal to your business, and first impressions matter, to both your customers and your competition.

 Here are 7 key reasons on why your website may need a redesign

• Mobile-friendly:-if your website is not mobile-friendly, then your ranking will likely be affected. So keep your website updated and responsive for all users. This will, in turn, improve user behavior and search engine optimization (SEO).

• Improve the Site Structure: -Sometimes the way your site is structured can affect how optimized your site is, your maintenance costs, and limitations with functionality. For example, using Divs rather than tables is considered a best practice for how sites are coded and structured.. Additionally, Divs reduce the file sizes within your website, which improves SEO and reduce load times. Tables also reduce a website’s flexibility in accepting different media and design elements, and they often limit a website’s functionality. So if your site is built in tables, rather than using Divs, then it might just be the right time for a new site.

• Outdated Code:-Outdated websites codes can slow load times. Sites that use non-optimized, non-compressed scripts will hold performance. This, in turn, encourages users to rebound to a competitor’s website. Users don’t want to wait around for your fancy image or sliding banner to load, they just need what they are looking for. Modern practices are more focused on optimization, compression, and ease of scripts.

• Analytics Performance: - it's very important to look at your website’s Google Analytics performance. Your analytics can tell you in detail about how your website is performing. Websites that have low conversion rates will benefit from an analytics audit. To do this you have to log into your Google Analytics account and audit a user’s movement; ask yourself, where are typical users navigating to? The most common reason for high bounce rates is related to users not finding what they’re looking for fast enough. The general rule of thumb is to have the user find the content they want within 2 – 3 pages.
• Your Social Media Shares Don’t Look Good:-When you share your website on social media, the links need to look good. The link’s thumbnail should be eye-catching. The title of the link and the description should also have a useful copy that gives readers an idea of what you’re sharing is about. 

• People Can’t Find What They Are Looking For:-Generally, people visit the website to find the specific information and if they did not find what they are looking for then they bounce to some other websites to find what they are actually looking for in just a couple of minutes. So you need to make your navigation easier for your business growth .if you get many calls or emails about the information that is already on the website? Then this is the reason that people are facing issues and did not get relevant information they need on your site. 

If you want to update or redesign your website, then you have come to the right place as we are known for the Best Website Design Company in Rajasthan. Like advertising, your website’s design needs are bound to change with time. You should revamp your website to keep up with the changes in the external business environment and the internal changes in your business.

Call   - 7230004111

Address - 6, Dore Nagar, Near Sevashram Over Bridge, Udaipur-313001, (Raj.) INDIA

Mail id - info@prarthanaassociates.in

Visit - Website Development Company in India

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Google My Business is a perfect way to improve your occupation within search results, making it easier for consumers to find the businesses Top related to their needs. Within Local Search Engine Optimization GMB is one of the Best key factors to ranking your business or website higher. When searching for a service Google My Business listings are the first things you see displayed within search results. In this blog, we will suggest some tips to get started and increase your Google My Business (GMB) listing.

1. Perfect Your GMB (Google My Business) Profile - Making a perfect profile with correct, comprehensive, and up-to-date information is the first step to optimizing your GMB. Your profile is the first thing that people come across when they search for your business on Google. There is any parts of your Google My Business (GMB) profile, so how about we begin with the useful parts you have to fill out: -

• Add Keyword in The Business Name
• Address
• Add Special Hours
• Phone No.
• Add Multiple Business Category
• Add Website URL
• Add Attributes
• Add Service Area
• Add Store Code
• Write Detailed Description
• Add Store Code
• Add labels
• Add Opening Date
• Add Short Name for Your Business Profile

1. Ask for Review - Reviews are one of the important ranking factors to consider when using GMB. Ask for reviews from your customers and try and encourage and promote positive ones by doing perfect work, reviews are a perfect indicator of how much trust to place in a business and when a customer can see multiple positive reviews they can rest assured they are going to receive the best service. Incurring negative reviews and not keeping up to date on how your business is presented over search listings can be a major problem, especially if you spend a lot on marketing.

1. Add Photographs - Adding many photographs of the outside and inside of your business is a perfect way to help customers describe your business while searching; they may have seen your business before and will be able to find you quicker than without reference. This also helps give a Best first impression to new customers finding you through search, sending a clear and positive message.
2. Respond to the Review – Getting reviews isn’t the only way to help increase your GMB, responding to reviews is a great way to improve customer assurance and one of the perfect ways to recover from a negative review is a well thought out – constructive response, showing customers, your business not only thinks their opinions are necessary, but you’re always interested in improving customer understanding.
3. Add Services and Product – Ensure you’re taking advantage of the services and products on Google My Business. This is an almost new feature which allows eligible Google My Business accounts to list the services you provide, these are keywords that can help your business get found for the services you offer. The second feature is products that allow us to upload a picture, price picture, title, and description. The products are visible to users when they see your GMB listing.
4. Use the post Features – Google has made current a feature called “Posts” for GMB. The feature lets you create a single post to add to your GMB listing, with an image, an attachment and a button to interact with. This feature is the Best way to improve your ‘real estate’ within search results. Posts typically last one week so make sure to update daily. If you set the post type to an event then the post will last until the event has run its course.

If you are looking for an Online Marketing Company in Udaipur, Rajasthan, India? Prarthana Associates Pvt. Ltd. is one of the best Online Marketing Company in Udaipur. We provide many types of services like Social Media Marketing, SEO services, Content marketing, email marketing, Bulk SMS services, Website design and development, PPC Services.

Call – 7230004111s

Mail Id - info@prarthanaassociates.in

Visit – Digital Marketing Agency in Udaipur

Address - Near, 6, Sevashram Choraha, Overbridge, Dore Nagar, Hiran Magri, Udaipur, Rajasthan 313001

What is SEO – It is a set of rules for optimizing your website so that it can perform higher rankings in search engines' organic results.

It is the best way to improve the quality of a web site by creating it user-friendly, faster and simple to navigate.

Search Engine Optimization can be treated as a complete framework since the whole process has many rules (or guidelines), several stages and a set of controls.

It’s a wild of business to be aggressive and each person around you is looking to use the most recent technologies and tendency to find success and push themselves larger than on this digital marketing world. However, to need digital marketing for granted, companies depend on online promoting business and website that becomes an optimal necessity. To reach your business at its full marketing potential, Search Engine Marketing is the best way to move on.

As digital media is evolving, Search engine optimization continues to remain relevant and companies globally are taking benefit of the benefits Search engine optimization.

• Invest in the Long-Term SEO Strategy
• Branding
• SEO impact the buying Cycle
• The Increase of Mobile Searches
• Increased Traffic

Invest in the Long-Term SEO Strategy- Search Engine Optimization is an investment in the activity and sustainability of your business. It may not be simple, or an overnight miracle, but logical Search engine optimization strategies pay off: your search rankings will advance steadily and show significant gains in 6 months to a year. Wise planning your Search engine optimization strategy for months out can alleviate concerns of improving for your company. Hesitation to get in the game, of course, costs you time and money now that waiting six months puts you six months behind where you would be any other way.

If your company is confronted with budget constraints, producing unique content to your blog can lower the cost of customer acquisition. Keeping your content relevant and up-to-date will have a crack up over the first year.

It's useful to validate what's going on over time like measuring your rankings by utilizing free tools like SeRanking, SEMRush, or Moz. These companies can support you accurately measure your keyword rankings, landing pages, and the capability of your paid advertising. 

SEO impact the buying Cycle - Customers do their exploration. That’s one of the biggest benefits of the internet from buyer objectivity. Using Search Engine Optimization tactics to relay you’re messaging for best deals, groundbreaking products and/or services, and the usefulness and dependability of what you pitch customers will be a game-changer.

Increased Traffic- Incorporating Search Engine Optimization to the service page enables your website to be at the entry point for the shoppers. The most vital thing is the Search engine optimization not only makes you visible in search but helps you reach and hit the potential users at each stage of their aspiration, wherever you tend to become their product of choice whenever they need to choose between many.

The Increase of Mobile Searches- As mobile usage has surpassed computer usage globally and the rate is still going to increase in the coming years. Importance of mobile usage has so inflated and restructured the method we use search engines. By incorporating SEO, you can make sure that you create a mobile-friendly website for your business whereas being ranked at the top of mobile search results.

Branding - Being a startup, short or an established business doesn’t matter until and unless you have branded yourself well in the trade as well as online. When customers opening searching and they find your brand frequently and consistently with the high rankings, then it becomes straightforward for you in building brand quality and justness.

If you are looking for the best SEO Company and SEO Services in Rajasthan?  Prarthana Associates provide the best services in it. The best SEO Company Udaipur helping you to increase the visibility of your business on search engines. Hire the best SEO Company in Udaipur India for professional and affordable SEO Services.

Call – 7230004111

Visit - SEO Company in Udaipur, Rajasthan, India

Nowadays, Businesses are switching to the new era of marketing and using these advanced tools to communicate with a larger base of the targeted audience. We are one of the Best Bulk SMS Service Provider in Udaipur allows business owners to engage with their audience via mobile marketing. Bulk SMS is, therefore, sending an SMS to a large number of recipients at once. This is where the Bulk SMS Service comes to the rescue!

Below are 5 top reasons why Bulk SMS marketing is important for your business:

• Boost Sales

Want to increase sales for your business? Then Bulk SMS marketing is the best option you have as it is an effective way to promote new products, services, and offers to the clients. Have something new to offer your customers? Just use Bulk SMS services and forget the rest. Always keep in mind that the SMS is way more likely to be opened than an email.

• Engaging

Bulk SMS services are better and effective as compared to Email marketing ideas. Consumers usually set emails on spams and check them at long intervals. More than 80% of customers read text messages within 15 minutes after arriving. So, it’s better to choose SMS marketing over Email promotions.

• Reach to larger no of audience worldwide

If you send SMS person by person then the messages may not reach everyone and the person sending the messages may also not get delivery reports for all the messages due to too much havoc of work. In such cases, Bulk SMS can let you know the exact status of each message that goes around different corners of the world. If by chance any message doesn’t get delivered, it can try sending it again or at least inform you about the list of undelivered messages due to different reasons.SMS is the most direct way to reach a customer with over 5 billion subscribers in the world with phones enabled to receive SMS. By sending SMS online using a bulk SMS service, your business can reach to larger no of audience worldwide  simply and effectively.

• Low Cost With High Returns

As compared to other marketing channels like television advertising, newspaper advertising, offline advertising or other such forms of advertising are ‘too high’ for small businesses. Whereas Bulk SMS service is a low budget marketing option with high ROI, for all business type whether it is small, medium or large. The best part of Bulk SMS services is that you can put it into action in no time even with a small budget.

• Keep Customers In Touch

Always keep in mind that Your customers love to know what special offer you are offering to them. And a bulk SMS service will do just that for you, by sending regular offers, you can keep your customers interested in your campaigns or services. This not only sparks the interest of your customers in your services or products but also increases your brand value and thus increases your sales.

So if you want  to take advantage  of bulk SMS service to grow your business  effectively ,then  we provide  the best Bulk SMS Service  in Udaipur ,Rajasthan  and also guarantees you about better results and profitable revenues.

Visit - Bulk SMS Services in Rajasthan, Bulk SMS Services in India

Today, marketing has a plethora of domains and streams. While some rely on offline marketing domains, there are others who invest heavily in digital marketing and other online marketing tactics. However, amid the hullabaloo, the marketers mostly overlook one of the most effective marketing techniques - ‘SMS Marketing’. 

A popular way of marketing (and even branding), SMS Marketing is an essential touchpoints in the world of promotion. And if you believe SMS Marketing is a tool of the past, here is Prarthana Associates Pvt. Ltd., a leading Bulk SMS Provider in India, explaining the various benefits of SMS Marketing.

• A Very High Open Rate

Did you know that email opening rate is less than 25%? But when it comes to SMS, the opening rate is a whopping 98%. With such a high opening rate, you are sure to grab a very high impression rate of your message. Furthermore, if your text content is appealing and influencing enough, then tada! You could even bag a sale with a mere text message.

• Personalized Touch

Even when you send lacs of SMS, you can personalize each of the messages. You can either change the name, order ID (in the case of transactional SMS), or even send greetings to your customers. When you personalize things, you get a better response from the recipients. Do make sure that your service provider offers personalization options. As a leading Bulk SMS Provider in Rajasthan, we offer personalized message services to our clients that help them achieve their objectives.

• Cheap when Compared to Other Touch Points

The bulk SMS services are affordable as compared to other domains of marketing. Whether your purpose is sales, you wish to inform your customers about the transactions or you want to greet customers on festivals, you don’t have to spend a fortune on SMSes. A brownie tip! If you are looking for an affordable Bulk SMS Provider in Udaipur, then do remember the name Prarthana Associates Pvt. Ltd. [WINK].

• Delivery Tracking

With Bulk SMS, tracking of message delivery is a piece of cake. The SMS boosting applications are now so advanced that they let you see the delivery details even when you have sent lacs of SMSes.

• Scheduling of SMSes

Want to send a message at a specific time? Well, don’t wait for that time to come. (if time doesn’t wait for anyone, why should you?) Just schedule the message beforehand and the SMS application will do the rest for you. Before you choose a  Bulk SMS provider in India do ask them if they offer SMS schedule feature.

• Faster Response

Unlike on other forms of marketing material and content, people take fast action on SMS messages. If there is a link in your message which takes the users to your portal then chances are that they would click on it immediately. There is also a vice versa version attached to it. If they are not interested in your text content or sales offer, the people would immediately delete the message. But every cloud has a silver lining! In case, your message gets deleted or ignored, then you can always optimize your text and send it again.

• Strengthens Your Relation with the Customers

When you send weekly or bi-weekly messages to your customers, you further strengthen your bond with your customers. You can even opt for birthday wishes and festival greetings via messages. With such messages, you always stay on the top-of-the-mind of your customers. But again, bombarding your customers with messages every now and then may sour your relationship with them. As a responsible Bulk SMS provider in Rajasthan, we suggest our clients to limit their messages to 2 to 4 per month to keep messages bounce rate under control.

• Mobile-Friendly

And here we are at the last (but the best) benefit of SMS Marketing. It’s the mobile-first world and any communication or message that is not mobile-friendly might lose its appeal. But it’s SMS which is made just for mobile devices. Thus, it is quite an effective tool for communication.

Wrapping Up

Mobile marketing is at its boom, with SMS marketing growing by leaps and bounds. Do leverage the power of SMS to strengthen your customer relation, branding, and promotion purposes. If you are looking for the best bulk SMS service provider, Prarthana Associates is here to lend a helping hand. We offer affordable Bulk SMS packages which are effective and pocket-friendly. End your search for the best Bulk SMS Provider in Udaipur or even in India with us.

Today, every brand with online presence wishes to dominate the search engine results. In this endeavor, they all rely on the widely used technique of Search Engine Optimization. While there are SEO experts to help out the brands, there is a plethora of SEO tools that lend a helping hand in elevating the website in the search results.

These tools deliver quality results and help you achieve SEO objective. But be ready for the sticker shock. However, there are also free tools that aid you in achieving an apex rank on the search engines.

Prarthana Associates, a leading SEO Company in Udaipur, uses many of these tools to deliver quality results to its esteemed clientele. Here we are sharing some top 8 free SEO tools that you should be using.

• Backlink Checker by Ahref

Want to check backlink to any website or webpage for free? Well, Ahref now makes it possible with its Backlink Checker tool. It lets you check top 100 backlinks for absolutely free.

Furthermore, it comes with many amazing features, for instance, it lets you see five most linked-to pages, most common anchor text, referring domains and much more.

• Responsive Design Checker

It is the mobile-first era and Google knows it best. Therefore, the giant of the search engine industry has moved to mobile-first indexing for showing results. Thus, it is now indispensable to have a responsive website. With the Responsive Design Checker, you can check whether or not a website is responsive. All you have to do is enter the URL of the website and the tool will tell you how the website looks on desktop and mobile devices.

Be it SEO Experts in Udaipur or any other part of the world, many use this tool to check the responsive nature of a website.

• Answer the Public

Google autocomplete queries can really be good keywords, isn’t it? With Answer the Public free SEO tool, you can have a look at the autocomplete queries in bulk. Though there are certain limitations in the free version of this tool but you can still do a lot with the slew of autocomplete queries in hand. Some alternatives to Answer the Public are Soovle and Keywordtool.io.

• Google Trends

Branding Google Trends as an underutilized tool won’t be untrue at all. At Prarthana Associates, we leverage Google Trends to offer the best SEO Services in Udaipur. Not only does the tool reveal information about a keyword, it also shows insight around the topic which can help in boosting the SEO by leaps and bounds.

Top queries, rising queries, the interest of the query over time and in different countries are some of the information and insight that the tool provides to its users.

• SEO Webpage Analyzer

It’s the initial SEO audit report that has impressed many of our clients and contributed a lot to bag the title of a trusted Digital Marketing Agency in Udaipur. All thanks to SEO Webpage Analyzer for making the quality and informative audit possible for us.

If you too are looking forward to having a comprehensive analysis of your website or web pages, SEO Webpage Analyzer is the tool for you. It fetches and presents information such as missing Alt tags on the images, heading structure, issues with internal and external links, missing meta titles and descriptions, etc.

On the whole, the SEO Webpage Analyzer is one of the major contributors in honoring Prarthana Associates with the tag of a leading SEO Company in Udaipur, and we believe it is sure to help you in understanding the website of your clientele.

• Similiarweb

If you are an SEO Agency in Udaipur or from anywhere in India, you would agree with us on this point. Apart from being concerned about the ranking, clients also inquire about the traffic on their website. And if you are not sure about a trusted tool or portal that can help you find out the traffic on a website, Similarweb is here to your rescue.

It estimates and tells you the traffic on a monthly basis. Furthermore, it breaks down the traffic information and presents it under various heads, for instance, organic, direct, etc. It also tells you the geographic location from where you are getting traffic on your website. All in all, it’s a great tool to find out the number of people visiting your website on a monthly basis.

• Smush Image Compression and Optimisation

Website loading time is one of the major factors in ‘Good’ SEO. The longer the loading time, the more are the chances of people bouncing off from the website. A large-sized image can be a big hurdle in optimizing the speed of a website. And that’s where Smush Image Compression and Optimisation comes into play.

A WordPress plugin, Smush Image Compression and Optimisation helps you to compress, optimize, and resize an image. With a compressed image, you are sure to decrease the loading time of any website. Though free users can only optimize 50 images at a time. But if you find the result in your favor, consider purchasing the plugin. With compressed images, we have been able to reduce the loading time and provide quality SEO Services in Udaipur.

• Google Analytics

The best is always kept for the last! A prominent and widely used tool, Google Analytics displays a ton of information that you can utilize to up your SEO game. If you are serious about optimizing on Search Engines, Google Analytics is that one tool which you shouldn’t miss.

From Impression, Bounce Rate, and Clicks to Web Traffic Origin, the tool offers everything that can create wonders for your brand in the online space. A majority of SEO Experts in Udaipur and around the world uses Google Analytics to optimize their results on the search engines.

Wrapping Up

Undoubtedly, there are many paid SEO tools that are effective and can help you optimize your website rank. But if you are on a shoestring budget or if you are looking for free alternatives to the paid tools, the aforementioned applications are for you.

As a leading SEO Agency in Udaipur, we have been using many of these tools to offer quality SEO services. Both these free tools and plugins have helped Prarthana Associates bag the tag of a popular and trusted Digital Marketing Agency in Udaipur.

A CMS or Content management system is software used by portal developers to manage the content in effective ways. It helps the user to create, edit, publish and archive content.  A good Content management system will reduce the developer’s burden of making changes in the portals.

Here are the 4 popular CMS that will help you a better E-commerce portal

1. Magento

Magento is specially designed to satisfy the needs of e-commerce portals. It can efficiently run the front end from the same back end. It is used to manage catalogs, customer interaction, processing orders.

The credit for the immense success of Magento can be given to the extra functionality it offers. It is customizable, complex and comprehensive.

The pros of using Magento are

• User Dashboards
• Customer Segmentation
• Inventory Management
• Supplier and Shipping Management
• Cross-Sell and Upsell Options

The cons of using Magento are

• Complexity
• Slow on a single server

1. Shopify

Shopify is an easy to use fully hosted platform. It offers you the drag and drop options.  It takes care of most of the technical part of your portal.

The built-in tools and high optimization has made Shopify famous amongst the users.

The pros of using Shopify are

• Cost effective
• Fully hosted
• Secure
• Large collection of themes and extensions

The cons of using Shopify are

• Minimum functionality
• Less flexible

1. Open Cart

Open cart is a PHP based online store management system. It supports different languages and provides thousands of extension and modules.

Simplicity, fast, easy to use features and readymade templates make it stand out from the other Content Management System.

The Pros of using Open Cart are

• SEO friendly
• Multi-Store Designing Mode
• Easy To Make A Multi-Lingual Site

The cons of using Open Cart are

• Duplicate pages
• Conflicts in modules, plug-ins, and add-ons
• Complicated purchase process

1. Prestashop

PrestaShop is one of the popular and widely used CMS. It lets you create, delete and manage the pages of the portal.

It provides a vast range of decent quality themes to choose from; you will never run out of themes while working with Prestashop.

 Pros of using Prestashop are

• Classy Premium Templates
• Affordable themes
• Customizable modules
• Satisfactory user interface

   Cons of using Prestashop are

• Theme installation is tricky
• Hectic customization
• High response time

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In the present era, customers are dependent more on online platforms to get information about brands and their products before they buy them, so this makes it very important for any brand to make their space in customers mind via online marketing. While making a strong online presence and space in the customer’s mind. Brands often end up doing mistakes which can cost them.

 Here are five mistakes one should avoid.

1. Wrong platforms

Platforms are a real hero for the success of Online Marketing of the lifestyle brands, so choose your platforms very carefully.  Each brand has its requirement and each platform has some unique features which can benefit the brands for influencing the target audience. Lifestyle products sales depend on strong visuals, so such brands should market their products on the platforms which are highly visual, like Instagram, Pinterest, and Youtube. You should never choose microblogging social media platforms like Twitter and tumbler. Also these brands should choose network partners which support them to reach a wider audience.

1. Wrong keyword target

Keyword target is the key to make your brand shine online. Use of irrelevant keyword phrases can affect online marketing. Deep research should be done before choosing your keywords, use keywords that reflect your product. Keyword traffic should also be kept in mind, there are keywords which truly reflect your brand but have very low search volume.

1. Wrong advertisement

Without advertisement, you cannot sale your brand. Each brand needs advertisement to create an impression on their target audience’s mind. One must run the advertisements in a balanced way on the different platforms like Google, Network partners, Instagram and Facebook. In addition to the platforms choose the type of advertisement more carefully.  Secondly, the flow of the advertisement should be in the order of branding or impression to conversion, reversing the order can damage brand building process.

1. Non Tested content

Content is the most powerful weapon to win in online marketing. Before the content goes online, it should be completely tested according to the algorithms of the platforms you are going to use. Ignore the words and phrases that violate the advert policies.  You should be aware of restricted content and prohibited content. 

1. Wrong Placement

In the end, what matters in online marketing, is the placement of your content. An average person sees more than 1000 ads a month, and less them half of them are actually clicked or viewed. Placement of your content decides the fate of your brand. Decide carefully who is seeing your ad, the one who is using a mobile phone or the one who is sitting on a desktop. Your ads appeal differently when the screens are changed, so you must have proper planning of your content according to where it is going to get placed.

Prarthana Associates Pvt. Ltd. is a leading Digital Marketing Agency in Udaipur that helps businesses to achieve their digital marketing goals. 

Digital Marketing is one amongst the key tasks for an internet business to come up with a lot of leads and conversions for a lot of revenue. Most of the business homeowners of on-line business have a brief time to ascertain their on-line business, thus for this, they need to rent a trustworthy Digital Marketing Agency for his or her business. Selecting the proper digital selling agency could be a terribly crucial and troublesome step for any on-line business. The incorrect one can drain your digital selling budget that directly impacts the disapproval of your business. So, here, we are going to discuss a way to select the proper Digital Marketing Company for your business.

Exploring the universe of digital Marketing is an awesome task for many entrepreneurs whose time is currently unfold skinny. Several want a reliable and capable processed associate to subsume their net primarily based advertising desires. The growth within the variety of digital selling Company in recent years has created selecting the proper one a troublesome task. It does not facilitate as a result of most heap of those organizations has very little expertise and are learning on the fly.

Picking the proper digital selling company is polar to your main concern. The incorrect one will quickly wipe out your financial statement and contrarily have an effect on your marking. During this method, here is my prescribed system for locating a right digital selling company which will facilitate your business to grow.

Understand your Requirements and Budget

One of the main steps to pick out a digital promoting agency Gold coast for your business. First, you wish to know what square measure your demand and budget then you'll simply describe your business in terms of SEO, SMM, web, and programmed promoting. There’s no value set for your digital promoting task. an honest digital promoting agency or seller can work consistent with your budget and canopy all the requirements} that you just want in your digital promoting work for your business and an honest seller conjointly guide you which ones platform is sweet for your on-line business to get a lot of leads and conversions.

Request full transparency

Lack of transparency is that the most simple and conjointly the foremost unnoted red flag. Review Associate in Nursing agency’s web site and, if you don’t see Associate in Nursing address, bios and a shopper list, then this agency is probably going not price some time. If center seems like its activity one thing, then it in all probability is. It’s that straightforward. For instance, there square measure several offshore agencies creating huge guarantees with low-cost rates. Most of our shoppers return to U.S.A. straight off when a nasty expertise, and additional usually than not, there's very little data on the websites of their previous agencies. Full transparency ought to be the primary criterion once selecting the correct digital agency for your business. You’ll raise them if they're aiming to offer you Associate in nursing access to measure coverage or period selling dashboard.

Consider the Client, Agency and Technical Sides

Most marketers mention the consumer and agency sides. You’re either on one facet or the opposite. However there's a 3rd facet that's usually unnoted and sometimes the foremost important: the technical facet.

Understanding web site development technologies is crucial to any promoting strategy. The web site is your mother ship and should be designed and hosted properly. Raise your potential account manager what sides of this triad they need had past operating experiences. If their career has taken them to all or any 3, jackpot! They possibly have a all-round read of digital promoting.

Account managers that have had expertise acting on each the consumer and agency sides have a bonus in developing digital methods attributable to their operational expertise. Thinking outside the box is incredibly vital in digital promoting and innovative ideas usually derive from operational experiences.

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Check Industry Experience

Now you wish to ascertain the business expertise of that digital promoting agency that you just wish to rent for your on-line business. You wish to raise them regarding engagements that are sweet for them and what's difficult for them and the way they complete their difficult tasks and what strategy they follow for his or her purchasers. A decent trafficker will simply appraise their client’s business and analyze their competitors and appraise a decent strategy for his or her business.

Trust of clients is important

 One of the foremost vital checkpoints, wherever you check the trust of their shoppers regarding the digital promoting agency that you just area unit attending to choose for your business. Here, you check and browse the shoppers testimonials regarding the agency if these testimonials area unit positives than that digital agency have a positive engagement with their shoppers. You’ll be able to raise that digital promoting agency for shopper’s reference from wherever you'll be able to get reviews and knowledge that promoting agency.

Prarthana Associates Pvt. Ltd. is a leading Digital Marketing Company in Udaipur that helps businesses to achieve their digital marketing goals. 

Call us – 7230004111

Visit - http://prarthanaassociates.in/

Prarthana Associates Pvt. Ltd. is Udaipur based leading  SEO and Digital Marketing Company  with a large number of clients around the world. We use the perfect tools and work hard to analyze how to increase the visibility of the web page and generate in more traffic. We deal in website development software development, Android application development, Digital marketing, Email Migration & Bulk SMS.

How Can Content Marketing is Important to Your SEO Strategy

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Search Engine Optimization, or SEO, is that the method by that an internet site is optimized to perform higher and rank higher in relevant searches. Content promoting, on the opposite hand, may be a set of inward promoting that involves moving an internet site traveler through the sales funnel by giving them useful, fascinating, or convincing content items.

Although these 2 could appear like night and day, it's doable to make a content promoting strategy for SEO—that is, a content promoting strategy that helps your web site rank higher, for additional keywords, and reach additional customers.

As Google’s algorithms have developed and adjusted, they need began to favor several of the weather of a decent content promoting plan—for example, recent content of a precise length, with smart keyword targeting, and on specific pages. In fact, a solid SEO strategy currently involves content creation even as very much like it involves classic, additional technical factors.

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Benefits of Content Marketing –

Better SEO – In the past, “keyword stuffing” was the way to dupe search engines into ranking your page higher in their results. Now, search engines like Google have advanced algorithms that enable them to accurately assess content quality. Once you turn out high-quality content systematically, you provide Google additional opportunities to place your page ahead of individuals World Health Organization ar finding out topics in your niche. Content selling advantages your business by rising your SEO and so your visibility.

Greater Brand Authority – As mentioned on top of, it’s the age of economic process. Because of social media and alternative on-line developments leveling the enjoying field, one business in a very settlement will truly be competitive with thousands of alternative businesses everywhere the globe. With such a lot of businesses vying for the audience’s attention, it takes a longtime footprint through nice content to truly win the audience. Individuals area unit about to be additional receptive to a whole they’ve regarding than to 1 about that they need no previous info.

Stronger Social Media Following – People can share your content if it solves a drag or satisfies a requirement. once a reader finds your content useful, they share that content others World Health Organization would possibly notice it helpful and before you recognize it, you gain additional followers on social media World Health Organization ar needing to hear what you’re expression.

Faster Lead Conversion – If you’re an internet vendor, you’ve possibly bump into the term ‘sales funnel’. A sales funnel is largely a graphic illustration of the steps concerned in changing interested prospects into patrons. Usually the sales funnel involves voluminous steps and activities, a number of that square measure fastidiously slow. One amongst the simplest ways in which to hurry up sales funnel activities and convert additional leads is thru extremely targeted content. Crafting content that's relevant to your prospective patrons can facilitate them conjure their minds quicker.

Types of Content Marketing

1. Organic Search Blog Posts and Pages - This is the normal method of doing content promoting, however that doesn’t mean it’s ineffective. during this methodology, you’ll specialize in finding keywords with an inexpensive search volume per month and an occasional issue score (meaning that there isn’t plenty of competition). Then you manufacture a literate piece of content optimized for these keywords and search engines. The a lot of content you manufacture, the a lot of traffic your web site can generate, and this traffic is born-again through lead magnets. If you’ve chosen your keywords well, you'll be able to make sure that a number of those guests can want what you’re marketing.

1. Though Leadership – This content is forward-thinking and nearly as sensible as ancient content promoting. The goal is to hide trends, research, and different topics of interest to indicate your team’s experience. At times, it'll conjointly embody visionary opinions on the trade. It will act as a sort of influencer promoting that connects you with different members of your own trade and prospects.

1. Account- Based Content Marketing - What if your sales were therefore giant that you just may write content specific to every prospect? This can be the case for several businesses. Their content groups could turn out distinctive case studies and pitches to do to shut one sale. Then this content is shared directly with the prospect’s decision-makers and groups to start out a oral communication. Taking this approach has helped several businesses land their dream shoppers.

This technique works best for businesses that work these criteria:

• Established trade or distinctive approach
• Average quantity of your time to put in writing
• Niche
• Large advisory sale

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Ranking high takes each time and energy. However there square measure some SEO techniques out there that square measure simple to implement and can undoubtedly bring some results. the most effective part? you'll be able to in all probability do everything yourself.

Spoiler alert, though: several of them embrace basics. throughout the years we've determined one thing rather surprising. many purchasers that I’ve picked up had paid success for computer program improvement services within the past. To my surprise, however, staple items like keywords in titles were missing.

Increase The Share ability of Your Pages & Posts- If you wish to induce a lot of traffic to your web site, you've got to use social media to induce infective agent. Notwithstanding folks browse your content and adore it loads, they may not hassle sharing it if you don’t facilitate the method. Add share and like buttons on your pages. Specialize in the platforms most relevant to your website rather than adding as several as potential. Again, if you've got a CMS, there’s a plug-in there for you.

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Optimize Your Titles and Headings- As mentioned within the introduction, i used to be typically shocked to examine that though a number of my purchasers had paid bundle for SEO services within the past, basic optimization things like keyword analysis and title optimization weren't performed.

These being aforesaid, check that your pages area unit targeting the correct keywords. The title tag has the foremost weight in computer programmed optimization, thus check that your keyword is there. The nearer the foremost necessary keyword is to the start, the better. After that, you would like to feature the correct keywords to your Headings further. The H1 is that the most significant heading thus it ought to be the primary issue on a page. In several cases, it’s an equivalent because the title, however it doesn’t essentially have to be compelled to be.

If you have got a PPC campaign running, you'll inspire yourself from those titles. many folks suppose that PPC titles area unit unfit for SEO, however the reality is that the PPC titles area unit centered on conversion, which is able to profit SEO greatly.

Same issue goes for the meta descriptions. Optimize the meta descriptions to win over individuals to click your link. check that you have got your keywords there further, otherwise the possibilities of it introduction area unit abundant lower.

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Interlink Your Pages with Keyword Rich Anchor Texts- Interlinking is one in all the foremost effective SEO techniques out there. You’ll use it to link to special pages mistreatment specific anchor texts. This incorporates a lower risk than building backlinks on keyword wealthy anchor texts and, a lot of significantly, you've got absolute management over it. Whenever you add new content, confirm you link to alternative relevant pages among your web site. Vice-versa, go edit some recent pages from your website and add links to your new content, if relevant.

Install an SSL Certificate-  SSL has become a ranking issue since 2014. If you’re curious why, the solution is pretty straightforward. as a result of security. crime has been on the increase perpetually and additional and additional folks share additional and additional sensitive knowledge on the online. Installing associate degree SSL ought to be pretty simple. Most of the time, your hosting supplier will assist you. However, there's a less complicated answer that is additionally free: Cloud Flare. you just have to be compelled to modification your domain’s name servers to means to Cloud Flare and so Cloud Flare can act as a filter, block spam and dangerous IPs from reaching your server.

Make Your Website Mobile Friendly- This is a part of those Search Engine Optimization ways that aren’t very easy to try and do. Considering however recent your web site is, it'd need and whole plan, or maybe reconstruction from scratch.

However, it’s worthwhile, since Google has recently stirred to a mobile initial categorization method. this implies that Google can rank your pages reckoning on however they’re viewed by users on mobile devices. You can fix everything on a CMS by easy putting in a responsive template. However, reckoning on the plugins you have got put in, some functionality may suffer from the amendment. It’s not really a coffee effort amendment; however it’s undoubtedly high result!

Increase Site Speed- Although pictures have the foremost impact, there square measure alternative parts which will have an effect on your site’s loading speed. Most of the time it’s associated with files, however alternative times it may be as a result of PHP conflicts or information queries taking terribly long to load.

Some other stuff you will do to extend your site’s speed embraces having a good hosting supplier and minimizing the resources required to load a page. you'll be able to use Page Speed Insights and GT Metrix to observe these problems.

Some square measure simple to repair and a few aren't. for instance, a caching and file modification plugin like W3 Total Cache (for Word Press) may be helpful. You’ll be able to use this guide to line it up properly. However, watch out for doable CSS and JS problems and conflicts which may smash your style and practicality. Usually, disabling modification can fix the difficulty, however have a backup of your files and information before you alter anything!

In Page Speed Insights check your server’s interval. If multiple tests show that the interval is over a pair of.5 seconds, you'll be able to think about switch to a higher hosting supplier.

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Nowadays, SEO becomes a significant tool for achieving the business goals of any brand. In simple words, Without SEO its becomes difficult for any kind of business to survive in this age of killer competition. It is the finest way to promote your brands & products to stay on the top of search engine list. So in this article we will explain you some best SEO tools that needs to be used by marketers & bloggers

1. SEMrush:-It is a tool for finding successful keywords. A Platform to  identify different trends that happen within your niche, identifying a variety of keywords,  audit your on page Search Engine Optimization , check rankings and back links. If you aren’t using a tool like SEMRush, you might not be aware of keywords that people are searching for to find a blog like yours. You might not realize which pages on your site are stopping you from reaching success. You can monitor your brand, get organic traffic insights and know the keyword level difficulty. One can avail the monthly or the annual plan and subscribe accordingly. SEMrush offers a good vary of options that bloggers will use to ascertain the health of their websites and enhance their promoting activities. From web site audit tools to contestant comparison, here may be a list of the dear SEMrush features:

• Keyword Analysis and Research
• Rank tracking
• Organic research
• Crawl Audit Tool
• Advertising Research
• Ad Sense and Ad management
• Backlinks
• Competitor analysis
• SEMrush pie chart and line graph
• Multiple sites comparison

1. Google keyword planner: - A marketing tool which is used for Google AdWords Campaigns. If you want to use Google keyword planner, then you have to create a Google AdWord account. After creating the account, type the keyword that you need and the Google Keyword Planner will show you a list that is based on relevant keyword. It will help a blogger or a digital marketer to have a complete idea and use the perfect keywords to stay on the top. One can specify the location, add filters, and even get the latest trends in keywords for a particular section. The Keyword Planner tool in Google Adwords is helpfulfor locating new keywords and searching for the competition, search volume, and trends. The tool is primarily used for locating competitive keywords for running ad campaigns in Google AdWords, however, you'll still use the keyword planner tool to present some background data on potential keywords to use for your diary post ideas.

1. Unamo:-One- stop solution for your online marketing needs. With unamo you can manage the social media as well as optimize the conversion rate. Unamo is a SEO based platform suitable for businesses of all sizes and help users to analyze keyword rankings, backlinks, generating reports, analyzing website and optimization issues. Unamo allow users to monitor keywords from various search engines around the world, access how site content is ranking on specific keywords. Unamo SEO, originally Positionly, offers a suite of digital marketing tools at an affordable price. These include –

• Unamo SEO.
• Unamo Social Media Monitoring.
• Unamo Conversion Rate Optimization.

Unamo SEO tools are ideal for bloggers and small businesses that want to keep tabs on daily metrics, including keyword rankings and backlinks.

Other features include SEO audit tools, local SEO, and you can integrate your account with Google search console and Google Analytics.

1. Ninja Outreach:-If you are a digital marketer or blogger that means you need to build the link or generate leads to stay on the top of search engine. Automate email outreach campaigns are great for link building, guest posting, influencer marketing and content promotion. Manage all your influencer marketing & outreach campaigns with built-in CRM.

1. Google Mobile -Friendly test:-If you haven’t made your website mobile friendly, then you should. This software allows testing how easily a visitor can use your page on a mobile device. Nowadays more traffic is building up through smart mobile phones. One of the most important SEO tool for digital marketers to check the content errors & make the website mobile friendly to increase the traffic.

1. Google Webmaster Console:-with this tool you can track your site or application in the search results and suggest fixing errors to increase the visibility while one is searching with a particular keyword. With Google by your side, you get alerted as soon as any error is observed so that you can fix it without any delay. The webmaster console can provide webmaster with critical information about their website’s health, search engine visibility, accessibility, and more. Google Search Console or Google Webmaster device is the spot Google will talk with you on the off chance that anything turns out badly like an expansion in 404 pages, slithering slip-ups, manual punishments, the augmentation in 404 pages, malware distinguished, etc. If you don't have a Google Search Console account, you should get one now. Google Webmaster Tools (GWT) is the basic segment for Google to speak with site administrators (Or Webmasters). Google Search Console or Google Webmaster Tool gives you a chance to recognize issues with your website page and can even refresh you in regards to whether your webpage has been corrupted with malware or not. When you begin utilizing Google Webmaster Tool, you may find that you won't generally require a portion of the other fancier and costlier devices, you by and large use for the equivalent very purposes

1. GTMetrix: - It is a free tool that analyzes your page speed performance. Get instant alerts form GTMetrix when your site goes down. This tool gives the page load details like the time, number of visits or the size and other analysis and provides a real-time page analysis. You can even analyze your page through a mobile phone. There are basic versions as well as many paid plans, and one can choose according to the need.

Prarthana Associates Pvt. Ltd. is Udaipur based leading  SEO and Digital Marketing Company  with a large number of clients around the world. We use the perfect tools and work hard to analyze how to increase the visibility of the web page and generate in more traffic. We deal in website development software development, Android application development, Digital Marketing, Email Migration & Bulk.

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Digital Marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have remake, and while the need for marketing is still essential, where that marketing is most powerful has changed a lot.

There are many latest Digital Marketing trends and procedure that are evolving in the current high-tech; Internet-connected and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

Here are the top 9 Digital Marketing trends in 2019 that will help to grow your business:-

1) Artificial Intelligence - AI will surely pull its weight in marketing world this year as, AI is now powering customer segmentation, retargeting, push notifications, click tracking that will undoubtedly offer businesses with higher ROI.

Artificial Intelligence has an ability to collect data, analyze it, apply and then, learn from it- AI is transforming digital strategy. In Digital Marketing, artificial intelligence analyzes consumer working and search patterns, utilizing data from the search query and social media platforms to help businesses understand how users and customers find their products and services.

2) Video Marketing -  A total of 73% of all Americans attract with YouTube. That means more than half of all Americans are watching videos, and a lot of those videos are created in the service of Digital Marketing. While YouTube may be the most favored way to consume videos, even more popular than Facebook, that doesn't mean that you shouldn't be putting videos on Facebook or any of the other social media platforms for that matter. While video is a important tool , one of the fastest rising star in digital marketing is the use if live video. It is one of the best techniques for promotion and gets viral over the Internet. It helps to increase the search engine ranking, click through rate (CTR) and ultimately, promote your brand. It allows you to connect with your audience and drive traffic to your website.

3) Chatbots – Chatbots will continue to be an important part of Digital Marketing in 2019. Chatbots are showing up everywhere, from business websites to mobile apps and social media newsfeeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task.

4)  Content Marketing - The key term here is “valuable.” Valuable content is content that is not pushed down the throats of users in order to make a hard sell. Instead, it aims to provide people with perfect, relevant, and helpful details at no cost in order to help them while providing brand awareness at the same time.

Let’s be truthful. Capitalism and money-oriented have a powerful hold on the consumer’s mind and they are bombarded with advertisements at every strength.    

5) Social Media Marketing-   Social Media Marketing companies will continue to integrate their services into third-party applications. For example, like how Facebook and LinkedIn allow users to sign up for third-party services with their accounts and share data with third-party services.

We expect this trend to continue and for social platforms to become even more integrated with other services. Social media apps may start to share more user data with their audiences and create a more seamless experience across third-party apps. This helps social media companies retain their dominance, gain more info about users, and provide better services for smaller websites and apps.

6) Email Marketing Automation - As email marketing becomes a growing force used by marketers and business owners to increase ROI, the procedure of targeting and segmenting contacts is becoming more intricate, with additional data, and smarter strategies being used to maximize benefits.

Email Marketing is becoming smarter, and the trends are shifting more toward delivering content to the audiences who engage with and find value in it. For sample, if a contact hasn’t opened an email for an extended period, they should no longer receive correspondence. On the other hand, if a lead has visited a web page on several occasions, or opened an email more than once, smart targeting and segmenting will follow up with this person, and nurture further engagement through applicable  automated emails prompting him/her to take action.

7)  Programmatic Advertising- Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. In fact, programmatic channels are rapidly becoming the most useful medium for digital marketers worldwide.

For the initial time this year, spending on digital out of home (DOOH) programmatic ads will outpace that of ordinary OOH. Make such as Innocent and Mercedes Benz have been leading the way, with unusual campaigns that leverage real-time data.

 8) Influencer Marketing - Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large category of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Almost influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their private social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.

9) Personalization- Companies are getting smarter by using superior personalization and customization in their marketing campaigns – whether it’s through email marketing or by utilizing purchase history to target customers with brands and products they may be interested in based on past purchases or search history. While seemingly a little “big brother” to many, research shows that consumers actually prefer personalized content. Surveys show that email recipients want emails from brands to be personalized. 53% said they’d be interested in price drops for products they’ve browsed in the past, and 34% said brands and products that align with their personal style and preferences would be great motivators in interacting further with a retailer.

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